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Code Queen

what was Wix thinking ?

So would this not have been a better route to take the first time around instead of launching the "You Deserve Better" video campaign against WordPress (out of left field) ?  Maybe the letter wouldn't have reached as many eyes as the video campaign did.  But now .... many Wix Experts, the professionals that build Wix websites for a living, are unamused at the low blow Wix decided to take.  The video's lacked the finesse the CEO displayed when he wrote his letter.

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I cannot support or encourage the spread of this negative energy and negative form of rebuttal.  So Wix, I kindly decline your offer to sponsor my tutorial videos because I also do not agree to refrain from releasing content about other platform competitors for the next year.  I understand if you do not like my response.  I am sure you will find others who are quick to accept your offer.  Make good choices.

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What was Wix thinking?  Have you heard about the WordPress campaign that Wix has called "You Deserve Better".  It made many Wix Experts uncomfortable to see a "humorous video" about all the WP shortcomings in such a deliberate way.  It is no secret WP and other platforms bash Wix and have been ever since Wix was created, but for Wix to launch such a 'grand campaign' like this came off as unprofessional and something you would expect a political candidate to do during campaigning season.

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Yes, Avishai Abrahami, the Wix CEO, wrote a letter to Matt Mullenweg in response to WordPress reaction --- and I truly believe Avishai meant every word in a sincere fashion.  He made accurate and valid points about all the contradictions WordPress made about Wix. (Though it seems this is not the first time Wix and WordPress get into a tussle --- and WordPress started it 'first'.) 

Code Queen